Why These Walls Matter
- erinedubby

- Jan 7, 2022
- 1 min read
Updated: Jan 3

An old-school restaurant expert once taught me about something he called the “three portals of restaurants.” These were the three most important moments in a dining experience—moments a restaurant had to get right when the threshold between “out there” and “in here” was open, and the diner could be transported.
The first portal is when you walk through the front door—a moment of possibility, transition, beginning. The second is when you get the menu—a moment of curiosity, excitement, discovery. The third is the moment the food arrives—relief, satiation, delight.
At peak pandemic, our restaurants lost all three portals. No one came through our doors, you went straight to ordering online, and the food changed hands anonymously, hidden in a box and bag. We became ghost kitchens.





